Are You Choosing The Right Path For Your SEO?

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SEO path

One of the initial steps of optimizing your site has to be a decision on what kind of optimization you need. Although the techniques of SEO are many and varied, there are usually a set of techniques that apply to each site type. These need to be selected after careful thought at the very beginning … Read more

Monitor Your SEO Campaign With Ease!

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SEO analysis

When it comes to SEO, patience is key. Once an SEO agency has drawn up and begun to implement a campaign on behalf of a site, its work has only just begun. It is important for a client to demonstrate a little patience and allow the experts to get on with their jobs. Search engine … Read more

Off-Page SEO Success

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Off-page SEO is crucial in an SEO campaign and can help to generate effective backlinks back to a website whilst also raising a company’s profile. A good search engine optimisation company will be able to provide their clients with off-page measures such as articles, press releases and blog posts. These are all tried-and-trusted methods for … Read more

How Image Optimisation Can Improve SEO?

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Incorporating images onto a webpage can be a great way to improve user experience. Often, they can enrich the textual content of a website significantly by segmenting a seeming text-heavy webpage into attractive sections of informative writing. Not only can images contribute to a positive user experience, but they also have the potential to drive relevant traffic to a website. For example, if a person would like to take a holiday to a certain place, they might do a Google search for famous landmarks within that area. In modern SERPs, other verticals (images, videos, news, etc.) are incorporated onto the first page of results directly. So, if a person runs a travel agency website, for example, if an image from their site is properly optimised it could have a chance of appearing on the first page of results and possibly generating a conversion. Obviously then, image optimisation does have a place in SEO strategies, so here are a few tips to help you make the most of your images.

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