As an occasional contributor to certain blogs on time management and overcoming procrastination, I have noticed almost naturally all the activities that I think people are wasting their time on while doing all the SEO work.
Clicking on your own ads in Adsense – oh, some people still do that and are not even shy to talk about it! This is an activity with the lowest ROI you can imagine – you might click out a few bucks but get banned and have to look for other, rather scarce possibilities of the additional advertisement income. Not recommended!
Looking over stats every day – some people do that two or three times a day! How is that going to help you? Using the time wasted on daily statistics overview for more productive activities will make reviewing your weekly statistics much more pleasant.
Clicking on the Google toolbar voting buttons – hey, get a life :). Google doesn’t use that data for anything. Ten seconds a day it took you to vote for your page and against your competitor’s website makes an hour a year. Consider inviting your girlfriend to the restaurant for a dinner and spending time with her. She might even forgive you for all the time you are spending on the internet instead with her :-).
Long-term vs. short-term SEO strategy
With all the recent buzz around the latest Google update, many webmasters are running in circles about their drops in rankings. Sites that were at the top of search engine rankings are nowhere to be found, which is bad news for those who were dependent on Google to bring the traffic.
Implementing robust long-term SEO strategies to rectify link decay is paramount to achieving sustained search engine visibility and establishing an authoritative web presence. A crucial component of this approach involves proactive identification and remediation of defunct URLs. This is where the strategic practice of broken link building comes into play. By diligently uncovering and replacing non-functional hyperlinks with valuable, relevant content, we enhance user experience and signal to search engines the integrity and currency of our web resources.
This comprehensive strategy, encompassing meticulous link reclamation and strategic resource replacement, elevates our domain’s credibility. Employing proactive link audits and engaging in strategic outreach for link substitution ensures that our digital ecosystem remains perpetually optimized.
Through diligent link hygiene practices and a focus on establishing authoritative link profiles, we effectively leverage broken link building to bolster our overall SEO performance and align seamlessly with Google’s emphasis on contextual relevance and user-centric content.
Online rank-checking tools are experiencing their peaks, and forums specialized in SEO, web mastering, and internet marketing are bombarded with questions and speculations. I have wasted too much time checking ranks over and over, waiting for the stabilization of the whole situation, checking forums, and listening to other people’s opinions about what is going on. I was almost tempted to analyze the changes and implement the findings on my web to gain back the lost positions.
However, that would be an example of time-wasting at its worst. A long time ago, I decided I would follow a long-term strategy, doing the things I think will work in the long term. Departing from a long-term strategy because of some short-term and probably temporary changes was the worst thing I could have done. As soon as Google results stabilize, or as soon as after the next update, I might be in the same situation again, wasting more hours and maybe even having to backroll the changes done previously.
What is the long-term strategy, you ask? To have the best website in my field. Maybe it does not have the most links, maybe it does not have the links from proper neighbourhoods, and perhaps it is missing this and that. Nevertheless, it is the best and most comprehensive site in my niche, and I know Google will eventually display it at the top. I do not know if it will be with the next update or in six months, but in the meantime, I am working on further developing the web content. I know Google, and I have the same goal. To have the best site listed at the top. I am doing my best to keep it on the top site, and Google is doing its best to eventually find out and display it in the top five where it belongs.